Customer Data Platform (CDP) is a must-have for any retail-oriented organization that wants to stay ahead of the competition. We’ll integrate all your customer related data sources into one customer profile.
Know your customer and their journey across sales and communication channels. Data integration is easy with Gauss CDP.
Fast time to value
It doesn’t take weeks to get results.
Grows with your business needs.
Simple setup, administration and access to all customer data.
Compliant with regulations
Data are fully anonymized and compliant with related EU legislation.
A wide range of data integration connectors.
The solution maintains the best possible cost to performance ratio.
Know your customers
Customer behavior is changing fast these days. Consumers are using more touchpoints before purchase than ever before. On the other hand, they expect a seamless transition between these channels, where they receive only relevant communication. We’ll integrate data from various sources, creating a single customer profile. But the integration of customer data is only the beginning. What’s essential is to get the necessary information from data in order to really understand the client’s needs.
CRM versus CDP
You can collect a lot of data about your clients, and there are several systems on the market that will help you to sort data. CRM (customer-relationship management) integrates customer data, but it has one big disadvantage: it cannot process huge volumes of data from other sources. Customer Data Platform enables you to quickly integrate data, and the processes are automated and secure.
Gauss CDP can be connected to a cloud (AWS, Azure), and you will also connect it to your favorite tools (Notebooks, BI, REST API…). The integration of data takes almost no time.
We use our own mechanism for linking customer identifiers and for cross-device identification (XDID). Our infrastructure is fully automated.
Our CDP thoroughly secured. Encryption and key management are built in the solution.
Who uses CDP
Your results will be based on hard data. You’ll be able to easily creates multi touchpoint attribution models. The results will help you set KPI correctly and achieve higher ROI.
Tracks user experience in much more detail. See your customer’s journey across sales channels and understand their behavior.
Calculate Customer Lifetime Value more accurately to better understand the correlation of customer behavior and turnover.
Create new and more insightful reports for higher management. Achieve higher productivity thanks to real-time data processing in the cloud.
Stories of our successful clients whom we‘ve helped push their business forward using data.
Discover the needs of your customers at the right time and start talking to them ahead of the competition
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We must know, we will know
Expert team in big data and AI
Our team has presented hundreds of insights in many possible formats. We use tools and methods developed and used by scientific teams dedicated to research.
We strongly consider the existing business environment, capabilities to execute and skill of the staff. This enables us to provide minimum risk and bring quick success to your company.
Working with the best innovators
Cloudera, Microsoft, Clever Analytics, Apache Kafka, Apache Spark, Power BI, Tableau, Jupyter Notebooks